Do you know what content marketing is?
What do you do if you want to gain information about any topic? Correct! You go to the search engine and search for it. Now, be it videos, blogs, articles, and more, you refer to all sorts of content to gather information about the topic.
It is obvious that just like you, so many people must be visiting thousands of platforms to gain information. Right? So, content marketing can be an amazing tool in that case. In our previous module chapters, we came across different types of marketing strategies.
But, do you know that about 54.5% of businesses plan on investing more in content marketing in 2024 than in 2023? Why are businesses interested in content marketing? We are going to learn about it in this chapter.
What is content marketing? What are the different forms of content marketing? We are going to learn all of it in a bit more detail here.
We will cover four key components of content marketing in this chapter. These are blogging and article writing, video marketing, influencer partnerships, and also strategies for utilizing user-generated content (UGC) and community building. So, let us begin.
In simplest terms, content marketing refers to a form of inbound marketing, where you attract potential customers to your eCommerce website or platform by providing relevant information/content they are looking for.
Content marketing plays a crucial role for companies as it helps in building trust, reliability, and relationships with the audience. As a result, companies will gain more visitors who will potentially turn into customers.
Let us now understand the different types of content marketing strategies that are popular today.
Blogging and article writing have always been popular. Since earlier times, when even the internet and computers were not there, people loved reading about different things in the newspapers.
Today, with almost everyone having an internet connection, blogging and article writing have become even more effective. As of today, 90% of businesses have a blog. This proves how effective this form of content is.
Blog and article writing can include everything and anything ranging from product reviews, how-to guides, industry news, and even tips and tricks related to your product. Regularly publishing blogs helps your eCommerce business attract visitors.
Other than this, this improves your search engine rankings (SEO) and establishes your brand as an authority in your niche. Hence, this becomes an amazing way for you to provide value to your audience which would eventually lead to higher conversion rates.
Keep the tips mentioned below in consideration while following this content marketing strategy:
We are living in an era of short content. Today, people mostly prefer visual content to just reading long forms of content. This proves why content like Instagram reels, YouTube videos, and more have become so popular.
With an audience reach of about 92%, online videos are an amazing way to highlight your product and services to the audience.
So, you need to include video marketing too in your marketing strategy. Video marketing includes creating videos for the promotion of your products, educating your audience, or even telling your brand’s story.
Be it product demos, customer testimonials, explainer videos, or even live streams, video marketing has the potential to showcase the journey and development of your brand effectively.
With videos, users can gain information quickly and these provide you a dynamic way to showcase your products. Even on social media platforms, videos perform well and prove themselves as a powerful tool for increasing your reach.
Keep the tips mentioned below in consideration while following this content marketing strategy:
We see various paid partnerships on several platforms and channels today. Influencers, with a large number of followers, hold the potential to popularize your products to the market. So, influencer partnerships involve collaborating with individuals who are popular on social media.
When these influencers promote your products, it will bring their audience to your eCommerce store, driving better traffic and sales.
We know that influencers already have a trusted relationship with their followers. When they recommend your product, it’s seen as a personal endorsement, which can significantly boost your brand’s credibility and reach.
Keep the tips mentioned below in consideration while following this content marketing strategy:
Do you know that with UGC, users see a 29% increase in conversions? User-generated content (UGC) refers to any content such as photos, videos, reviews, and even social media posts that are created by your customers or followers.
In addition, you can also utilize community-building to the advantage of your eCommerce business. Community-building includes creating a space where your customers can engage with your brand and also with each other.
UGC presents itself as a powerful tool because of its authenticity as the content is created by users themselves. Thus, presenting itself as a relatable and trustworthy content strategy. With community building one can foster a sense of loyalty and belonging among your customers, turning them into brand advocates.
Keep the tips mentioned below in consideration while following this content marketing strategy:
Do not forget that the content is king. With content marketing, your business can reach thousands of potential customers to whom you can provide solutions, interact, and even promote your products through content. So, make sure that you have a robust content marketing strategy!