Modules
1. Introduction to e-commerce
8 Chapters
How did eCommerce evolve? In this module, we will understand eCommerce and its evolution from the start till today. We will learn why it is important to set up an online shopping store, its advantages and challenges, and some of the case studies of top eCommerce stores.
2. Setting Up an Online Store
6 Chapters
In this module, we will learn about setting up an online store. What is an online store and which is the best eCommerce platform for you to choose? We will also learn about designing, technical setup, and launching your online store.
3. Product Sourcing and Inventory Management
5 Chapters
Worried about sourcing products and inventory management? We are going to help you understand the right aspects of product selection, sourcing, listing, and also inventory management.
4. Digital Marketing
11 Chapters
Make sure that your eCommerce store reaches the right audience. In this module, we will explore the advantages digital marketing brings to the table for your eCommerce business. What are the different marketing channels? Let us explore each in detail.
5. Payment Gateways & Transaction Management
7 Chapters
Transactional security plays an important role in gaining customer’s trust on your website. The current module talks about payment gateways and how to set up one. We will also learn about currency and tax considerations and handling international transactions.
6. Customer Service and Support
6 Chapters
Building a customer service strategy and implementing it to provide 24/7 support is crucial. Let us talk about useful tools and technologies, automation in customer support, and how to measure customer satisfaction for your eCommerce business.
7. Analytics and Performance Measurement
5 Chapters
How to check the performance of your eCommerce business? Let us learn about setting up analytics tools, optimizing performance, and also getting to know customer behavior in this module.
8. Legal and Compliance Aspects
5 Chapters
Do not miss knowing these legal and compliance aspects of your running an eCommerce business. We will talk about understanding eCommerce laws, IP, ad contracts, and agreements. The module also covers the legal remedies that you have.
9. Scaling and Optimization
9 Chapters
Already have an eCommerce business running but want to scale it? The current module covers concepts on growth, expansion, and increasing operational efficiency of a business. We will learn what a brand is and how to build a strong identity.
10. Emerging Technologies In eCommerce
8 Chapters
eCommerce is evolving, and so should your business. Let us learn about the emerging technologies in eCommerce such as artificial intelligence, machine learning, AR, VR, and cryptocurrency. We will also discuss the concept of cybersecurity in eCommerce.
11. Continuous Upgradation and Development of Your E-Commerce Store
6 Chapters
As an eCommerce business, you need continuous upgradation and development. This module talks about some important metrics to check, competitor analysis, and how to stay in touch with emerging technologies.
12. Funding, Investments, Exit
13 Chapters
How to secure funding and investments for your eCommerce business? We will cover all aspects such as bootstrapping, venture capital, and more. Let us also discuss concepts such as exit strategies, IPO, and post-exit considerations.