Module Three

Product Listings

Let us imagine a scenario. You think of purchasing a pair of jeans. Now during your search, you visit different online stores. Each store has its own set of products. However, there is one store that suddenly grabs your attention. Do product listings have a role to play?

 

What makes that particular eCommerce store so special? How did it catch your eye? Well, it was because of the good product listings on the website. From the written content to the uploaded images, everything was of top quality. 

 

Hence, you were able to relate to the products very well. In addition, it gives you trust and reliability in the website and its products. Well, this is the role and significance of product listings. 

 

Once you are ready with the products and you start listing them online, there are some essential elements that you need to consider. What are these? Why are they important? In this chapter of the module, we are going to discuss all of them in detail.

 

Why Emphasize Good Product Descriptions?

 

Did you know that the average bounce rate for most B2C websites is about 45%? Bounce rate refers to people visiting your website but leaving soon without purchasing or even moving to the next page. 

 

Product listings play a crucial role in your website, especially in turning potential visitors into customers. Be it for SEO or for boosting sales, great product listings are a must for your eCommerce store. 

 

So, let us now proceed further and understand what are the elements of a good product listing. 

 

Understanding the Elements of Amazing Product Listings

 

Let us suppose you own an offline mobile store. A customer visits you and wants to get a mobile for him. Now, what will be the chain of actions you will take? 

 

First, you are going to show them different models available at your store. After this, you will be explaining them in some detail about each of the models. As the customer will like any of the products, you would then tell them everything in detail about it. 

 

Well, product listings do the same thing, but for your online eCommerce store. It helps the customers have detailed information about the product so that they can make an accurate decision. 

 

There are majorly three aspects you need to focus on. These are:

Writing Compelling Product Descriptions

The primary aspect of a good product listing is writing compelling product descriptions. What do we mean by this? Well, once a customer visits your website and reads the description, he should know in the first instance that this is exactly what they were looking for. 

 

Make sure that while writing, you deliver an emotional connection to the reader. They should understand the utility and importance of the product at once. In addition, the description needs to be concise yet it should deliver every important and useful element.

 

From features to specifications, and benefits to useful points, provide every detail that is essential for the customer for getting an understanding of the product. 

High-Quality Product Photography

Now the next major aspect that needs to be kept in consideration is providing high-quality images for the product. As we discussed in the section above, it is important to provide clear and detailed information about the product, it is also important to showcase how the product looks. 

 

In the physical store, the customer can check the product and get a feel of it. While in the online realm, it is made possible by providing high-quality images. Hence, make sure that you provide product images from each angle, each of high quality. 

 

In addition, if there are multiple variants or colors of the product available, you should provide images for each of these variants. In addition, make sure that you also provide a 360-degree view of the product, covering every minute detail. 

 

As per stats, high-quality product images have a 94% better conversion rate when compared to low-quality product images. So, do you realize how important these images are? 

SEO for Product Listings

One of the most underrated aspects when it comes to product listings is search engine optimization (SEO). SEO plays a crucial role, especially, if you want your product to rank on the search results. 

 

By listing, your sole purpose is not just to put up your products online. Your intention is also to ensure that your products appear when people are searching for similar products. Right?

 

To ensure this, follow SEO practices while listing your products. Research and find keywords, use those relevant keywords in your description, add relevant meta tags, and follow search engine guidelines. Also, add only relevant information that provides useful information to the visitor about your product. 

 

Furthermore, add customer reviews and genuine feedback to provide a better idea of the product to the viewer and make the description more authentic. 

 

Crucial Takeaways from this Chapter

 

• A well-crafted product description can turn visitors into customers by making an emotional connection and clearly explaining the product’s features and benefits.
• Just like in a physical store, showcasing products through high-quality images from various angles, including 360-degree views, can significantly boost conversion rates.
• Implementing SEO in your product listings ensures your products are easily found by potential customers, increasing visibility and sales.
• Focus on compelling descriptions, high-quality photography, and SEO practices to create engaging and effective product listings that drive sales.
• Building trust with customers by providing accurate information, genuine reviews, and feedback ensures a reliable shopping experience and fosters brand loyalty.