Reduce Cart Abandonment Rate – Tips You Need To Know

Do you know that the average cart abandonment rate is nearly 70.1%? As an eCommerce business owner, are you finding ways to reduce cart abandonment rate?

As an eCommerce business owner, abandoned carts are nothing less than a nightmare. The customer visits your eCommerce store, likes a product, adds it to the cart, and then does nothing. 

The customer either leaves the cart unattended or never completes the purchase. But imagine, what if some cart recovery strategies work? 

Addressing cart abandonment can boost the conversion rates of your eCommerce business and more. What are these strategies to reduce cart abandonment rate?

In this blog, we are going to talk about it in detail so that you can deal with cart abandonment in the right manner.

Reasons for Cart Abandonment

Before we work on the strategies to reduce cart abandonment, it is important to understand the reasons that are responsible for cart abandonment. 

The following are some of the main reasons for cart abandonment that you should know:

• One of the major reasons for cart abandonment is high shipping costs or unclear shipping policies. 
• There are limited payment options or the checkout process is too complicated.
• The customer is not able to completely trust the website due to insufficient security features.
• Unexpected costs like taxes or fees are revealed late in the checkout process. 
• There are a lot of technical issues in the website that result in slow website performance. 

Practical Tips to Reduce Cart Abandonment Rate

Now that we know the reasons behind cart abandonment, here are some of the practical tips you can follow. Moreover, these tips will help you ensure the maximum conversion rate and minimum cart abandonment.

Simplifying the Checkout Process

The first step that you need to keep in consideration is to simplify the checkout process. How can you do this? Minimize the number of steps required to check out the cart. 

In addition, you can also introduce a guest checkout option for first-time customers. Furthermore, add progress indicators to let the user know about their status in the checkout process. 

Pricing Needs to be Transparent 

Are you sure that the pricing you offer to your customers is transparent? With the assistance of the right courier aggregator, you can ensure this for your customers. 

You need to show shipping costs, taxes, and every fee associated with the order upfront to the customer. 

Moreover, you can also offer free shipping over a certain purchase amount using coupons, banners, or sticky bars. 

Provide Multiple Payment Options

One thing that you cannot overlook at any cost is providing multiple payment options to your customers. Sometimes, the lack of available payment options is a roadblock that stops your customer from completing the purchase. 

So, include popular payment methods like Razorpay, PayPal, and more. Furthermore, for the Indian audiences, include options like UPI or digital wallets. 

Mobile Optimization is Important

There are so many brands around us today that became successful only because of their mobile-first strategy. 

So, be it the checkout process or the complete website experience, you need to ensure that the platform is perfectly optimized for mobiles.

Utilize Exit-Intent Popups

With exit-intent popups, you can stop the customer from leaving the cart and completing the purchase. 

How? Provide last-minute discounts or free shipping incentives when users attempt to leave the page.

Retargeting and Cart Recovery Emails

Who does not love personalized messages? You are retargeting your customers with call center solutions. But, once you combine these efforts with personalized abandoned cart emails, things work wonders.

In this strategy to reduce the cart abandonment rate, you need to include product images, discounts, and direct checkout links to make the experience more personalized. 

Furthermore, you can also include artificial intelligence (AI) to make the overall experience even better for the customer. 

Wrapping Up

As an eCommerce business owner, we all want to reduce cart abandonment rate of our online business. 

By following these above-mentioned strategies such as getting the best courier aggregator in India, finding the best call center for eCommerce, and more, things will get back on track. 

Also, you can focus on building trust with secure payment options, gamifying the process, and analyzing customer behavior for better implementation. 

At Zopoxo, we are your 360° eCommerce business development partner. Book a Demo!